Congratulations to the Brazilian Society of Cosmetology – ABC, which this year celebrates 50 years. And what better way to celebrate than with a dinner, a party bringing together professionals, business people and authorities (+1000 guests) in a celebration surrounded by rich cuisine, varied drinks, special raffles, networking, dancing and lots of fun. The date is 24 November and the theme is the Roaring 20s.

In the words of ABC:

“It is with great joy that we celebrate 50 years of existence of the Brazilian Society of Cosmetology (ABC). Half a century of commitment to beauty, science and innovation in the cosmetics and personal care industry.

“Founded in 1973, ABC has been a beacon for Brazilian cosmetology, promoting the advancement of techniques and technologies in a sector that is much more than simply creams and makeup. Over these five decades, ABC has played a fundamental role in the evolution of the beauty industry, contributing to its growth and global recognition.

“From the beginning, ABC has embraced the mission of promoting research and development, establishing connections between professionals, educational institutions and industry, ensuring that scientific knowledge is applied to create effective and safe beauty products. The association has been a vehicle for knowledge dissemination, offering courses, conferences and publications that keep industry professionals up to date with the latest discoveries and trends.

“Additionally, ABC has played a key role in promoting environmental responsibility and the ethical use of ingredients in beauty products, aligning with consumers’ growing sustainability and safety concerns.

“This 50-year journey is a testament to the tireless commitment of ABC members and partners. It is a celebration of not only milestones achieved, but also future potential. The beauty industry is constantly evolving, and ABC is ready to lead the way in the decades to come.

“Today, as we celebrate ABC’s glorious past and invaluable contribution to the cosmetology industry, we look to the future with enthusiasm. The next 50 years promise to bring even more innovation, responsibility and scientific advances in the search for beauty and well-being.

“Congratulations to the Brazilian Society of Cosmetology for its 50 years of notable achievements. May this journey continue to inspire, educate and elevate the cosmetics industry, celebrating science and beauty at its finest.”